Why is My Movies 3 a paid-for upgrade?

My Movies 3 is after four years of free updates to My Movies 2 now available as a new paid-for upgrade, with a significantly improved feature set compared to My Movies 2. Before My Movies 2, My Movies 1 had a similar four year period of free updates between its initial release, and the release of My Movies 2.

There will at any time be a guarantee of a minimum of three years between paid-for upgrades.

Our applications have never been sold, or advertised with a promise of eternal free updates - we know however that some people have come to expect application purchases in the app stores to include eternal free updates - this is not, and have never been the case for any application, but it may however differ how different application providers handle updates. Time have shown that application providers (who are not providing applications as a supplemental service to other solutions) who have followed an eternal free updates model are also those who over time have had to abandon development on their applications.

While Apple have never advertised app purchases as including eternal free updates, they have also not been as proactive as we would have liked in informing users that they cannot expect eternal free updates on app purchases in the app store - meanwhile, Apple are frequently selling you new devices, while making prior devices obsolete with updates making the devices slower, and eventually not allowing a device to be upgraded, and therefore making them unable run new application updates. We are not selling you hardware, and therefore need to secure funds for future support and development through software sales only.

It is important for us to state that My Movies 2 will continue to function on any of your current devices with any current iOS version, however, as the application as of the release of My Movies 3 won't receive further updates, there is no guarantee that My Movies 2 will be functional on new device models or iOS versions, for the simple fact that we cannot know what changes these new devices and operating systems will bring.

Continuing to provide a quality service around our applications is very important, both in relation to product support, services for reporting missing titles and incorrect data, as well as fast and reliable updates for new devices and operating systems, and providing eternal free updates to our applications is not a long term viable business model, and would undoubtedly result in us having to cease operation of our service, which would also affect existing customers.

We have chosen a model where we provide a new major version of our applications with a minimum of three years in between, and offer the new application at half price to existing customers (as we cannot target this, it is for a limited period only) - the fact that there have been four years in between the new major versions with both My Movies 2 and 3 is a matter of coincidence and timing in our development schedule across all provided platforms.

Unfortunately, Apple is as supplier of the App Store not providing us with the options we would like to have had for providing paid-for upgrades and target upgrade pricing to existing customers specifically - we therefore have to release the application with an introduction and upgrade price for a limited time, and advertise this offering to existing customers - providing upgrades as an in-app purchase is an option, but since Apple does not support family sharing for in-app purchases, providing our separate Pro application at half price for a limited period is of benefit to families ability to share their purchase.

It is our belief that providing a new major version with a significantly new set of features holds a benefit to our customers compared to providing our applications with a subscription model with a monthly or yearly payment fee - by providing a new major version, the amount of users upgrading will be directly relateable to the quality and value of the new features we provide.

It is our hope that you will understand and support our way of handling the situation, even if you do not find yourself upgrading to the new application. Knowing that a new application will cause some bad reviews on the App Store, which is problematic for future sales, and therefore future support, we hope that you will leave an honest review on the App Store based on the quality and features of the application, rather than the fact that we were unable to create this new version as a free upgrade.

Thank you for your support.